Unsourced material may be challenged and removed. The brand name later replaced the name of the parent company that manufactured the branded products. The brand vogue knitting the ultimate hat book pdf a logo image of a young woman, dressed in a red one-piece swimsuit and bathing hat, assuming a diving posture with outstretched arms and an arched back.
Known as the Jantzen “Diving Girl”, the image in various forms became famous throughout the world during the early twentieth century. It was a small knitting concern located in downtown Portland, and they produced sweaters, woolen hosiery and other knitted goods in the upstairs space, and sold them in the retail outlet downstairs. I waited on him and took his order for these rowing trunks, to be made of a stitch like that of a cuff of a sweater so that they would stay up without a drawstring. After he tried them, he liked them so well that he came back for another pair and other members of the club heard about them, saw them and came in and ordered trunks like them.
Nearly every member of the club who rowed had a pair. Later on, this same member came to me and asked if we could not make him a bathing suit of the same material . When he came back, he came into the store and told us that it was heavy and one could not swim well in it, but that he was well satisfied because it was so much warmer than any suit that he had ever had before and that it made ocean bathing a pleasure. We discussed this between ourselves and decided that we would order a needle bed for our sweater machine that would be fine enough to knit a rib-stitch bathing suit in a weight that would be comfortable. Roy, Carl, Joe Gerber and I were constantly in the water those days, either in the Y. We soon developed a suit which we found was the most excellent garment for swimming that we had ever seen. After weeks of discussion and searching for a name which we could use as a trade-mark, we were unable to agree upon any of the many names which were submitted to us.
We were using the brand P. I remember was “Jan-Zen” or to be used without the hyphen, “Janzen. Up to the very last minute no one could decide to use either of the names suggested, so one day shortly previous to the time Mr. Gerber brought over his proposed advertising program, I was in his office to order stationery which needed to be printed at once, as we had waited as long as possible to make a decision on the trademark before printing new stationery. After a short conference I gave him the order to go ahead and print the stationery using the Jantzen trademark on all of it. The name of the company of course was not affected, being Portland Knitting Company making Jantzen trade-marked merchandise. Jantzen was a leader in promotion of its new product.
The cover of the ads featured the “Red Diving Girl” which became adopted as the logo of the company and recognizable worldwide. In 1919 and 1920, we advertised Jantzen bathing suits. It was not until 1921 that Mr. Dodson was manager of the Broadway retail store at the time, and I remember distinctly the twinkle in his eye as he suggested the use of the name in our advertising. So from 1921 we discontinued the use of the name bathing suits and used swimming suits in all our copy.
Since then many manufacturers throughout the world have advertised swimming suits in place of bathing suits. Jantzen’s Diving Girl was designed by Frank and Florenz Clark. Over the years, the stockings and stocking cap were dropped, and in the late 1940s, the suit became strapless. The whole design was modernized again in the 1980s. Jantzen Helanca knitted nylon swimsuit, ca.
During the inter-war years of the late 1920s and early 1930s the company established overseas manufacturing facilities and sales teams, notably in Europe. By 1932, Jantzen was reportedly the seventh most known trademark in the world. Throughout the 1970s and 1980s, Jantzen recognized that working women wanted attractive beachwear for weekends and vacations. In some resort areas, swim separates, cover-ups, and ankle-length beach skirts completed many swimsuit ensembles. Jantzen began to work with nylon and spandex to add stretch that holds shape.
Jantzen also introduced a Trikini, combining a string bikini worn underneath a lacy, semi-transparent maillot. This acquisition was a disaster for Jantzen and led to its demise. In 1995, the company dropped the production of menswear to concentrate on women’s apparel, returning to its roots in swimsuits. This included the licenses of Nike and Jag Swimwear. Zehntbauer, Jantzen Yarns, January 1929. Zehntbauer, Jantzen Yarns, March 1929.
This page was last edited on 18 September 2017, at 03:47. Torrentz will always love you. WOT Community Badge for updatestar. XP, 32 bit and 64 bit editions. Simply double-click the downloaded file to install it. You can choose your language settings from within the program.